Agrawal’s 420 Jeeravan Masala is crafted using carefully selected spices such as cumin, black salt, chilli, dry ginger, turmeric, and asafoetida to create the signature Indori jeeravan flavor. The masala is popularly sprinkled over poha, upma, sandwiches, fries, fruits, chaats, curd, and buttermilk for an extra spicy and tangy kick. Hygienically packed to retain freshness and aroma, the 100g pack is suitable for everyday household use and street-food style cooking at home. Jeeravan masala has become a beloved part of Indore food culture, with many food lovers online describing it as essential for authentic Indori poha and namkeen experiences.